Tuesday, February 24 | 11a — 1p EST

This offering is intended for our independent garden center and plant shop peers. Discover how Botany & Co.’s Plug Bar evolved from pop-ups in a parking lot to a scalable retail program—and how you can adapt the model to your operation.

We’ll unpack pricing and profit scenarios, merchandising and packaging choices, and a hybrid strategy that pairs e-commerce with in-store learning. You’ll see real examples—from phenology-based sourcing and display gardens to lawn-conversion workshops—that convert curiosity into confident purchases.

Leave with practical checklists, SKU ideas, and rollout timelines you can act on immediately and launch your own plug bar program in time for the 2026 season.

You’ll learn how to:

• Model the margins: Compare per-foot revenue and shrink risk (plugs vs. gallons), set flat pricing, and forecast turns.

• Merchandise for adoption: Choose “retail-ready” plug stock, build intuitive signage/packaging, and use display gardens + workshops to drive attachment.

• Launch the hybrid playbook: Stand up an online “build-a-kit” experience, streamline pick-up and seasonal promos, and align assortments to real-time phenology.

Location: Virtual | Zoom details sent within one week of webinar.

Registration includes webinar + recording.